EST. 2006 • BANGLADESH

Connecting
research, insight,
and impact.

Trusted by
UNICEF • World Bank • IPA • BRAC • Robi • Unilever
64
Districts Covered
500+
Trained Enumerators
20
Years of Excellence
100+
Projects Delivered
OUR PURPOSE

We turn data into
decisions that matter.

Since 2006, Innovative Research & Consultancy Limited (IRC) has been Bangladesh’s premier partner for evidence-based research, monitoring & evaluation, and strategic insights across development, market, and social sectors.

Motto

“Connecting research, insight, and impact for meaningful results.”

VISION

To be the most trusted research and fieldwork partner in Bangladesh, setting the benchmark for quality, integrity, and innovation.

MISSION
Continuously innovate and leverage technology for cost-effective, high-quality research solutions.
Uphold sound decision-making through real-world data and actionable recommendations.
Build long-term relationships with clients and key stakeholders across sectors.
Deploy 500+ trained enumerators for true nationwide coverage across all 64 districts.
THE IRC DIFFERENCE

Why leading organizations
choose IRC

Nationwide Coverage

Full operational reach across all 64 districts of Bangladesh with local expertise in every region.

500+ Field Force

Largest independent network of trained enumerators and supervisors in the country.

Global Trust & Credibility

Preferred partner for multilateral agencies, INGOs, donors and Fortune 500 companies.

End-to-End Capability

From study design and fieldwork to advanced analytics and evidence-based recommendations.

Rigorous Quality

Robust QA protocols, 100% data scrutiny, real-time monitoring and multi-layered validation.

Tech-Enabled Research

CAPI, real-time dashboards, GPS tracking, and proprietary digital tools for superior insights.

WHAT WE DELIVER

Comprehensive research
capabilities across sectors.

From foundational studies to complex multi-method evaluations, we deliver actionable intelligence tailored to your objectives.

01

Basic & Foundational Services

Need assessments, capacity development, research design, data collection & management, and reporting.

EXPLORE CAPABILITIES
02

Quantitative Research

Product & concept testing, mystery shopping, usage & attitude studies, B2B surveys, ad tracking, and large-scale representative surveys.

EXPLORE CAPABILITIES
03

Qualitative Research

Focus group discussions, in-depth interviews, ethnographic studies, case studies, thematic analysis and participatory approaches.

EXPLORE CAPABILITIES
04

Socio-Ecological & Development

Baseline & endline surveys, impact evaluations, WASH, health, education, climate change, gender, migration and policy research.

EXPLORE CAPABILITIES
05

Tracking & Brand Studies

Retail audits, brand tracking, mystery shopping, customer satisfaction, market & consumer tracking, and advertising impact measurement.

EXPLORE CAPABILITIES
06

Real-Time Solutions

CAPI with live dashboards, instant data validation, GPS & multimedia capture, interactive survey tools, and custom real-time alerts.

EXPLORE CAPABILITIES
OUR COMMITMENT TO EXCELLENCE

A rigorous, transparent
process you can trust.

PHASE 01

Tools & Design

Collaborative instrument development, rigorous pilot testing, validity & logic checks with full client approval.

PHASE 02

Training & Preparation

Central briefing sessions, mock interviews, field simulations, and detailed manuals for every team member.

PHASE 03

Field Execution

Real-time supervision, 30%+ back-checks, GPS tracking, daily debriefs, and central team phone monitoring.

PHASE 04

Data Integrity

100% questionnaire scrutiny, double-entry where needed, logic & consistency checks, and senior random rechecks.

PHASE 05

Insight Delivery

Triangulated analysis, internal QA, draft reports, client feedback integration and polished actionable deliverables.

Our proprietary real-time quality control system ensures the highest standards of data reliability and operational excellence at every step.

EXCLUSIVE TO IRC

Proprietary
Methodologies

Our in-house developed frameworks deliver sharper insights and competitive advantage.

TELCO

IRC Visibility Index

An exclusive model developed specifically for the telecom sector to capture share of visibility at a glance across retail and distribution.

360°

IRC Mystery

A specially designed 360-degree mystery shopping module that captures every dimension of service quality and customer experience.

INSIGHT

IRC Cons Insight

A powerful model that maps the complete insights and outsights of consumer-producer relationships and decision drivers.

LIVE

IRC Real Time

Computer-aided personal interviewing (CAPI) platform with live data viewing, instant validation and real-time project dashboards.

CX

IRC NPS

Net Promoter Score framework delivering deep insights up to the 5th stage with driver analysis and action planning.

GEO

Catchment Area Analysis

Comprehensive examination of catchment areas incorporating economic, geographic, demographic and competitive factors.

LEADERSHIP & EXPERTISE

Exceptional minds.
Proven impact.

SZ
Sitara Zabeen Luna
Chairman

Strategic leader with deep expertise in socio-economic research and policy analysis. Guides IRC’s vision, governance and growth with a commitment to evidence-based excellence.

ZF
Zarin Farhana Rakhee
Managing Director

15+ years leading high-impact research for development partners and private sector. Oversees research delivery, finance, HR and client services with strategic precision.

WM
Waliul Mutasim Matin
Executive Director

20 years of experience spanning Nielsen, Robi Axiata and leading development research. Expert in both quantitative and qualitative methodologies across multiple sectors.

Tanzina Akter
Deputy Manager, Research
14+ years leading large-scale socio-economic studies and CAPI implementation.
Basanti Sannyasi
Assistant Manager, Research
9+ years in qualitative & quantitative research, Rohingya context specialist.
Md. Golam Kibria Opu
Senior Manager, Data
16+ years in survey research, CAPI platforms and advanced statistical analysis.
Md. Moneirul Hasan
Assistant Manager, Field Ops
15+ years coordinating nationwide field operations and quality assurance.
Md. Abdur Rahman & Ishtiak Ahammad
Data Analysis Team
Experts in SurveyCTO, ODK, SPSS, Stata and real-time data quality systems.
SELECTED WORK

Impactful projects.
Trusted partners.

Ready to generate
evidence that drives change?

Partner with Bangladesh’s most experienced and trusted research team.

Contact Our Team